Your website is all about one thing:
Converting prospects to leads.
If it isn’t doing that, it’s failing to do it’s job. How many leads has it produced for you this week, this month and this year?
If it isn’t working for you, what are you going to do about it?
Are you screaming in your marketing? Watch this video to learn more.
When General Custer was completely surrounded, his chief scout asked, “General what’s our strategy?”
Custer replied, “The first thing we need to do is make a note to ourselves — never get in this situation again.”
Hope is not a strategy!
It amazes me how much companies rely on hope in their marketing and lead generation approaches. If we put an ad in the paper “we hope they will respond” or if we place a display ad in the local chamber magazine.. “we hope people will notice our ad and call us.”
The only way to ensure that hope is not the basis of a marketing strategy is to begin to demand a return on every marketing investment. And the only way to ensure you get return is to measure everything. And in every opportunity to drop hard earned money into an advertising opportunity that is held out in front of you as being the perfect answer to your marketing need, rigorously demand metrics.
The biggest waste of marketing money is dumping it into conventional advertising mediums and not knowing it’s return.
Read a great quote in Fast Company.
“People aren’t going to listen to you unless you’re part of their world.”
One of the things I see so much in the marketing we do is to be stuck in the things that matter to us. Our business, our processes. Our products… our services.
If you want people to hear your marketing, start by getting out of your world and into theirs. Into their problems and ways to solve it. Ways to provide measurable, realistic solutions to the problems they have with their business, their staff, their infrastructure… THEM!!!