Tom Adams

This is a replay of an interview that I did on my podcast, the RIMproReport.

Ian Thomas, my friend from O’Neil Software (who graciously sponsor the show) interviewed me about the book, writing it and more.

This interview is different for me as I am normally the one doing the interview. Special thanks to Ian for doing such a great job on the interview.

Not only was it a great surprise to see Ian Thomas, it was also my actual
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These last few months have been some of the busiest months of my business life. With the completion and publishing of my book, as well as numerous other initiatives we’re undertaking here at Flourish Press, we’ve been testing a marketing principle, almost by accident – or maybe more accurately – out of necessity. But it’s one I think you would benefit from.

Let me give you some context. Starting in January of this year, after a long hiatus, we started sending
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In January, the US Postal Service increased the cost of a first class stamp from 44 to 45 cents. In a message to US Congress last week, they also suggested the possibility of raising the cost of a stamp to 50 cents. Packages and heavier pieces will also see a noticeable increase.

In light of these increases, the average marketer recoils in fear and economic victimization and declares that direct mail isn’t a viable option for them anymore. Conversely, the veteran
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And there is now compelling evidence to prove it.

Watch this short interview with Martin Lindstrom, author of Buyology. He has done extensive testing on why people buy. Even B2B people.

Listen closely as he clearly identifies how much the average business owner responds and thinks IRRATIONALLY.

Thanks to the Earnest Agency for this great video on B2B social media stats.

Dan Pink talk is illustrated in a way that makes it stick. Worth watching for the incredible information too. Grab a coffee and watch this.

If you didn’t already think the world was changing, and that social media was a significant part of it, then take a peek at this video.

Video based on the book Socialnomics by Erik Qualman.

Over the last few months I have done a lot of thinking about how I and my clients should be doing web marketing going forward. And while sometimes it makes sense in my own mind, putting it in a way that makes sense explain easily is another thing. So after a series of variations, I believe I have a web marketing framework that is easy to understand and can be followed.

I hope it is helpful to you.

If you want to
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Chris Brogan, co-author of Trust Agents says this…

“There’s no question that the Internet has changed the way we do business—especially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed. Though it’s easier than ever to reach your customers, it’s less likely that they’ll listen. Today, the most valuable online currency isn’t the dollar, but trust itself.”

I am frequently amazed at how often we assume we can sell our
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