Just recently I launched a new series of videos about how I define web marketing. Now this particular set of videos are specifically geared to a very specific niche, one that I a lot of clients in.
If you are interested in improving your web marketing, there are some incredible ideas in the video. Despite the focus being a type of business, don’t assume it won’t work for you.
Take a look at The Web Marketing Blueprint
It’s an amazing moment in your life when you have the opportunity to realize that your life is not just something that happens to you but is a story that you have a significant hand in creating. You have the opportunity to take the pen in your hand and begin writing a new story for your life, despite what your current reality is. And the most wonderful part about it is… the possibility is endless.
Today as you click through this
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Your website is all about one thing:
Converting prospects to leads.
If it isn’t doing that, it’s failing to do it’s job. How many leads has it produced for you this week, this month and this year?
If it isn’t working for you, what are you going to do about it?
Are you screaming in your marketing? Watch this video to learn more.
When General Custer was completely surrounded, his chief scout asked, “General what’s our strategy?”
Custer replied, “The first thing we need to do is make a note to ourselves — never get in this situation again.”
Hope is not a strategy!
It amazes me how much companies rely on hope in their marketing and lead generation approaches. If we put an ad in the paper “we hope they will respond” or if we place a display ad in the local chamber magazine.. “we
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Everyday I talk with prospects and clients what I hear is your desire to improve… improve sales, improve marketing, improve web results, improve employee performance, improve time management, improve hiring process, improve efficiency, improve … improve… improve.
Here is the problem I see. You cannot improve what you don’t measure.
Case in point. I hear this one a lot from my clients.
“I want to improve my web site results.”
My question then becomes. “What results are you getting now?”
The answer I get
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Read a great quote in Fast Company.
“People aren’t going to listen to you unless you’re part of their world.”
One of the things I see so much in the marketing we do is to be stuck in the things that matter to us. Our business, our processes. Our products… our services.
If you want people to hear your marketing, start by getting out of your world and into theirs. Into their problems and ways to solve it. Ways to
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Copyright Tom Adams 2008
