Archive for the 'Musings' Category

The Only Way To Improve Your Marketing

Published by Tom on July 25, 2008 under Musings

Everyday I talk with prospects and clients what I hear is your desire to improve… improve sales, improve marketing, improve web results, improve employee performance, improve time management, improve hiring process, improve efficiency, improve … improve… improve.

Here is the problem I see. You cannot improve what you don’t measure.

Case in point. I hear this one a lot from my clients.

“I want to improve my web site results.”

My question then becomes. “What results are you getting now?”

The answer I get most often.. “I don’t know”

My response… “How do we know if we are improving if we don’t know where you are now?”

So the best thing you can do is measure everything you want to improve. Religiously. Intensely.

In our Pay for Performance Lead Generation Web Marketing Management program we measure every single web action for our clients. We know who has been on their site, how long they stayed, which links they clicked, how many people clicked which links.

Everything I can measure I do. And by measuring all these things, I have the ability to know where I want improvement. Then I can set a goal allowing the measurement I do to confirm if I actually got some improvement.

Tom Adams Video Marketing Education

Published by Tom on July 24, 2008 under Musings

Last year I created around 65 marketing education videos, specifically for the RIM service industry. While you might be tempted to think that these videos don’t matter to you if you are not in the industry, I encourage you to think differently.

It’s incredibly easy to say… “Oh that doesn’t apply to me.” and miss out on so many valuable lessons and opportunities.

The home site to the video series is.. RIMproTV.com

Take a look…

For Those Who Want More For Their Lives or Their Businesses

Published by Tom on July 23, 2008 under Musings

It’s an amazing moment in your life when you have the opportunity to realize that your life is not just something that happens to you but is a story that you have a significant hand in creating. You have the opportunity to take the pen in your hand and begin writing a new story for your life, despite what your current reality is. And the most wonderful part about it is… the possibility is endless.

Today as you click through this blog/website, you will be reminded that life is for living. That your life matters. That you can become that which you desire. It will not always be easy. Most of what is holding you back is not out there… it’s deep inside of you.

Despite where you are, what you’ve done, and what you might believe about your life at this very moment, something good is about to happen to you.