Converting prospects to leads.

If it isn’t doing that, it’s failing to do it’s job.  How many leads has it produced for you this week, this month and this year?

If it isn’t  working for you, what are you going to do about it?

Are you screaming in your marketing? Watch this video to learn more.

Custer replied, “The first thing we need to do is make a note to ourselves — never get in this situation again.”

Hope is not a strategy!

It amazes me how much companies rely on hope in their marketing and lead generation approaches. If we put an ad in the paper “we hope they will respond” or if we place a display ad in the local chamber magazine.. “we hope people will notice our ad and call us.”

The only way to ensure that hope is not the basis of a marketing strategy is to begin to demand a return on every marketing investment. And the only way to ensure you get return is to measure everything. And in every opportunity to drop hard earned money into an advertising opportunity that is held out in front of you as being the perfect answer to your marketing need, rigorously demand metrics.

The biggest waste of marketing money is dumping it into conventional advertising mediums and not knowing it’s return.

Here is the problem I see. You cannot improve what you don’t measure.

Case in point. I hear this one a lot from my clients.

“I want to improve my web site results.”

My question then becomes. “What results are you getting now?”

The answer I get most often.. “I don’t know”

My response… “How do we know if we are improving if we don’t know where you are now?”

So the best thing you can do is measure everything you want to improve. Religiously. Intensely.

In our Pay for Performance Lead Generation Web Marketing Management program we measure every single web action for our clients. We know who has been on their site, how long they stayed, which links they clicked, how many people clicked which links.

Everything I can measure I do. And by measuring all these things, I have the ability to know where I want improvement. Then I can set a goal allowing the measurement I do to confirm if I actually got some improvement.

“People aren’t going to listen to you unless you’re part of their world.”

One of the things I see so much in the marketing we do is to be stuck in the things that matter to us. Our business, our processes. Our products… our services.

If you want people to hear your marketing, start by getting out of your world and into theirs. Into their problems and ways to solve it. Ways to provide measurable, realistic solutions to the problems they have with their business, their staff, their infrastructure… THEM!!!

It’s incredibly easy to say… “Oh that doesn’t apply to me.” and miss out on so many valuable lessons and opportunities.

The home site to the video series is.. RIMproTV.com

Take a look…

Today as you click through this blog/website, you will be reminded that life is for living. That your life matters. That you can become that which you desire. It will not always be easy. Most of what is holding you back is not out there… it’s deep inside of you.

Despite where you are, what you’ve done, and what you might believe about your life at this very moment, something good is about to happen to you.