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	<title>Tom Adams Blog - Marketing and More</title>
	<link>http://tomadams.com</link>
	<description>Little Hinges Swing Big Doors</description>
	<lastBuildDate>Sun, 05 Oct 2008 04:01:07 +0000</lastBuildDate>
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	<item>
		<title>The role of your website</title>
		<description>Your website is all about one thing:

Converting prospects to leads. 

If it isn't doing that, it's failing to do it's job.  How many leads has it produced for you this week, this month and this year?

If it isn't  working for you, what are you going to do about it? </description>
		<link>http://tomadams.com/2008/07/29/the-role-of-your-website/</link>
			</item>
	<item>
		<title>Screamers and Marketing</title>
		<description>

Are you screaming in your marketing? Watch this video to learn more. </description>
		<link>http://tomadams.com/2008/07/25/screamers-and-marketing/</link>
			</item>
	<item>
		<title>Hope Is Not A Great Strategy</title>
		<description>When General Custer was completely surrounded, his chief scout asked, “General what’s our strategy?”

Custer replied, “The first thing we need to do is make a note to ourselves — never get in this situation again.”

Hope is not a strategy!

It amazes me how much companies rely on hope in their marketing ...</description>
		<link>http://tomadams.com/2008/07/25/hope-is-not-a-great-strategy/</link>
			</item>
	<item>
		<title>The Only Way To Improve Your Marketing</title>
		<description>Everyday I talk with prospects and clients what I  hear is your desire to improve… improve sales, improve marketing, improve web results, improve employee performance, improve time management, improve hiring process, improve efficiency, improve … improve… improve.

Here is the problem I see. You cannot improve what you don’t measure.

Case ...</description>
		<link>http://tomadams.com/2008/07/25/the-only-way-to-improve-your-marketing/</link>
			</item>
	<item>
		<title>Marketing from your world to theirs</title>
		<description>Read a great quote in Fast Company. 

 “People aren’t going to listen to you unless you’re part of their world.”

One of the things I see so much in the marketing we do is to be stuck in the things that matter to us. Our business, our processes. Our products... ...</description>
		<link>http://tomadams.com/2008/07/24/marketing-from-your-world-to-theirs/</link>
			</item>
	<item>
		<title>Tom Adams Video Marketing Education</title>
		<description>Last year I created around 65 marketing education videos, specifically for the RIM service industry. While you might be tempted to think that these videos don't matter to you if you are not in the industry, I encourage you to think differently. 

It's incredibly easy to say... "Oh that doesn't ...</description>
		<link>http://tomadams.com/2008/07/24/tom-adams-video-marketing-education/</link>
			</item>
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		<title>For Those Who Want More For Their Lives or Their Businesses</title>
		<description>It's an amazing moment in your life when you have the opportunity to realize that your life is not just something that happens to you but is a story that you have a significant hand in creating. You have the opportunity to take the pen in your hand and begin ...</description>
		<link>http://tomadams.com/2008/07/23/hello-world/</link>
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