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Extremely Simple Explanation of Social Media

In response to a query on an industry forum I am part of, here were my thoughts on social media.

Question: I don’t want to visit Barnes & Noble for another “____ for Idiots” book. Can you provide a simple explanation.

Answer.

Nope, sorry. No simple explanation. Even the “Idiots” guides are 260 pages long and barely do the subject justice. So here is a “extremely brief” synopsis based on your request.

Think of two styles of web media/marketing.

Search, which has become the
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