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In response to a query on an industry forum I am part of, here were my thoughts on social media.
Question: I don’t want to visit Barnes & Noble for another “____ for Idiots” book. Can you provide a simple explanation.
Answer.
Nope, sorry. No simple explanation. Even the “Idiots” guides are 260 pages long and barely do the subject justice. So here is a “extremely brief” synopsis based on your request.
Think of two styles of web media/marketing.
Search, which has become the
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It’s now main stream.
Take for instance VW. Instead of sending commercial viewers to their own site, VW is sending them to their Facebook fan page.
“All the cool kids are doing it,” a client of mine said recently. He wanted to get started.
I’ve been hearing more and more requests for it recently. if everyone is doing it, so should they is the assumption.
BUT most are coming at it the wrong way. Most seem to come to these social media tools as
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Copyright Tom Adams 2009
