When General Custer was completely surrounded, his chief scout asked, “General what’s our strategy?”
Custer replied, “The first thing we need to do is make a note to ourselves — never get in this situation again.”
Hope is not a strategy!
It amazes me how much companies rely on hope in their marketing and lead generation approaches. If we put an ad in the paper “we hope they will respond” or if we place a display ad in the local chamber magazine.. “we
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