Without question most of us really want to listen to our prospects, our clients… our market. And in many cases we have the tools and systems set up to listen.
BUT…
Are we really hearing them?
There’s a great line in the movie “The Hunt For Red October.” Maybe you remember it.
Jack Ryan, looking at a radar screen, asks “What are those destroyers doing?”
The Captain says, “They’re listening with sonar, looking for the Red October. Funny thing though–they’re moving so fast, they could
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