I rant about this regularly, but your positioning is critical.
You must create a obvious uniqueness that allows you to differentiate yourself in the market.
You must stand out.
Check out this store that is doing it.
Let it be a catalyst for you in defining your own position.
It only sells stuff that is black and white.
If they can create a very definable position, so can you.
If everyone in your market is selling colors and shades of gray, why not be the black and
Read more