It’s now main stream.
Take for instance VW. Instead of sending commercial viewers to their own site, VW is sending them to their Facebook fan page.
“All the cool kids are doing it,” a client of mine said recently. He wanted to get started.
I’ve been hearing more and more requests for it recently. if everyone is doing it, so should they is the assumption.
BUT most are coming at it the wrong way. Most seem to come to these social media tools as
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