Tom Adams

This is a replay of an interview that I did on my podcast, the RIMproReport.

Ian Thomas, my friend from O’Neil Software (who graciously sponsor the show) interviewed me about the book, writing it and more.

This interview is different for me as I am normally the one doing the interview. Special thanks to Ian for doing such a great job on the interview.

Not only was it a great surprise to see Ian Thomas, it was also my actual
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It was in the small mountain town of San Felipe, Chile that I embarked on this amazing journey called life. My young Canadian parents were missionaries in Chile and I was the second child to arrive during their stay. At the time of my birth, my Dad was doing a religious broadcast on the local radio station. He rushed to finish the broadcast and to get to the hospital – only to discover that I had already been born.

My arrival,
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As a new addition to my blog and website, I am going to add a series of ongoing and consistent audio posts about the connection between our personal lives and our business. I’ve entitled it… “Business and Personal.” It’s effectively a podcast – an audio broadcast.

These regular posts are based on my own journey, study and learning over the years.  I see an incredible connection between our success as individuals and the
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Over the last few months I have done a lot of thinking about how I and my clients should be doing web marketing going forward. And while sometimes it makes sense in my own mind, putting it in a way that makes sense explain easily is another thing. So after a series of variations, I believe I have a web marketing framework that is easy to understand and can be followed.

I hope it is helpful to you.

If you want to
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Chris Brogan, co-author of Trust Agents says this…

“There’s no question that the Internet has changed the way we do business—especially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed. Though it’s easier than ever to reach your customers, it’s less likely that they’ll listen. Today, the most valuable online currency isn’t the dollar, but trust itself.”

I am frequently amazed at how often we assume we can sell our
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In their book, Funky Business, Swedish business professors Kjell Nordstrom and Jonas Ridderstrale offer the following observations and simple advice:

The ’surplus society’ has a surplus of similar companies, employing similar people, with similar educational backgrounds, coming up with similar ideas, producing similar things, with similar prices and similar quality.

To succeed we must stop being so damn normal.

In a winner-takes-all world, normal = nothing.

So the question is… how normal are you?

Are you clinging like crazy to the mistaken belief that you have
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That’s right, here’s the inaugural show of my new video show entitled,

The World’s Most PERSONAL Business Marketing Show

Thanks for joining me. Please feel free to send me your questions, comments and more below.

I rant about this regularly, but your positioning is critical.

You must create a obvious uniqueness that allows you to differentiate yourself in the market.

You must stand out.

Check out this store that is doing it.

Let it be a catalyst for you in defining your own position. 

It only sells stuff that is black and white.

If they can create a very definable position, so can you.

If everyone in your market is selling colors and shades of gray, why not be the black and
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