Archive for January 2007

If you are not clear what you are aiming at with your marketing, you’ll’ be as effective as a blindfolded archer.

It’s easy to make this mistake when you decide to do a trade show.

So often salespeople end up doing what marketing should be doing – and they shouldn’t be.

In a desire to make your marketing happen, it’s easy to get the cart before the horse. Watch today’s episode to learn more. Have a great day!

It Gets Easy When You Can Flip On The Switch… Once you have worked hard at building your marketing strategy, systems, process, tactics, and the mediums to employ them in… then it might get easy. But don’t assume that effective marketing just happens. It takes work.

The Clues Are All There… Here’s Where To Find Them 1. Your mailbox 2. Your email inbox 3. Under the radar companies Don’t underestimate the value of these resources.

A Great Basis For Effective Marketing One who asks a question is a fool for five minutes; one who does not ask a question remains a fool forever. To be on a quest is nothing more or less than to become an asker of questions. Sam Keen Keep asking the question…

The RIM Marketing Manifesto You’ve downloaded the RIM Marketing Manifesto. Now what? Read it… Write on it… Think about it! Want To Make It Worthwhile? Send me a question… a comment… an argument. Together we will find something better.