Archive for July 2008
The Role of Your Website
Your website is all about one thing: Converting prospects to leads. If it isn’t doing that, it’s failing to do it’s job. How many leads has it produced for you this week, this month and this year? If it isn’t working for you, what are you going to do about it?
Read MoreHope Is Not A Great Strategy
When General Custer was completely surrounded, his chief scout asked, “General what’s our strategy?” Custer replied, “The first thing we need to do is make a note to ourselves: never get in this situation again.” Hope is not a strategy! It amazes me how much companies rely on hope in their marketing and lead generation…
Read MoreThe Only Way To Improve Your Marketing
Everyday I talk with prospects and clients what I hear is your desire to improve- improve sales, improve marketing, improve web results, improve employee performance, improve time management, improve hiring process, improve efficiency, improve – improve- improve. Here is the problem I see. You cannot improve what you don’t measure. Case in point. I hear…
Read MoreMarketing from Your World to Theirs
Read a great quote in Fast Company. “People aren’t going to listen to you unless you’re part of their world.” One of the things I see so much in the marketing we do is to be stuck in the things that matter to us. Our business, our processes. Our products… our services. If you want…
Read MoreFor Those Who Want More For Their Lives or Their Businesses
It’s an amazing moment in your life when you have the opportunity to realize that your life is not just something that happens to you but is a story that you have a significant hand in creating. You have the opportunity to take the pen in your hand and begin writing a new story for…
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