The Role of Your Website

Your website is all about one thing: Converting prospects to leads. If it isn’t doing that, it’s failing to do it’s job.  How many leads has it produced for you this week, this month and this year? If it isn’t working for you, what are you going to do about it?

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Hope Is Not A Great Strategy

When General Custer was completely surrounded, his chief scout asked, “General what’s our strategy?” Custer replied, “The first thing we need to do is make a note to ourselves: never get in this situation again.” Hope is not a strategy! It amazes me how much companies rely on hope in their marketing and lead generation…

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The Only Way To Improve Your Marketing

Everyday I talk with prospects and clients what I hear is your desire to improve- improve sales, improve marketing, improve web results, improve employee performance, improve time management, improve hiring process, improve efficiency, improve – improve- improve. Here is the problem I see. You cannot improve what you don’t measure. Case in point. I hear…

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Marketing from Your World to Theirs

Read a great quote in Fast Company. “People aren’t going to listen to you unless you’re part of their world.” One of the things I see so much in the marketing we do is to be stuck in the things that matter to us. Our business, our processes. Our products… our services. If you want…

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Tom Adams Video Marketing Education

Last year I created around 65 marketing education videos, specifically for the RIM service industry. While you might be tempted to think that these videos don’t matter to you if you are not in the industry, I encourage you to think differently. It’s incredibly easy to say… “Oh that doesn’t apply to me.” and miss…

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