Marketing from your world to theirs

July 24, 2008

Read a great quote in Fast Company.

“People aren’t going to listen to you unless you’re part of their world.”

One of the things I see so much in the marketing we do is to be stuck in the things that matter to us. Our business, our processes. Our products… our services.

If you want people to hear your marketing, start by getting out of your world and into theirs. Into their problems and ways to solve it. Ways to provide measurable, realistic solutions to the problems they have with their business, their staff, their infrastructure… THEM!!!

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