Archive for January 2010
Are You Remarkable?
Seth Godin writes in Purple Cow If you’re remarkable, it’s likely that some people won’t like you. That’s part of the definition of remarkable. Nobody gets unanimous praise – ever. The best the timid can hope for is to be unnoticed. Criticism comes to those who stand out. Probably the scariest thing about putting yourself…Read More
Listening but not really hearing
Without question most of us really want to listen to our prospects, our clients… our market. And in many cases we have the tools and systems set up to listen. BUT… Are we really hearing them? There’s a great line in the movie ‘The Hunt For Red October.’ Maybe you remember it. Jack Ryan, looking…Read More
Strategy is all about making tough choices
In an article from Fast Company, Michael Porter, noted professor and management guru shreds his perspective on strategy. Some really good stuff… There’s a fundamental distinction between strategy and operational effectiveness. Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different. Operational effectiveness is about things that you really shouldn’t have to…Read More
Are My Hinges Rusting Shut?
From a book I read a while back, this is a paragraph that struck me. I wrote it down immediately and it continues to remind me about keeping the hinges well lubricated. “I’m not nearly afraid of dying as I am of the hinges inside my mind and soul rusting closed. I am desperate to…Read More
Extremely Simple Explanation of Social Media
In response to a query on an industry forum I am part of, here were my thoughts on social media. Question: I don’t want to visit Barnes & Noble for another “____ for Idiots” book. Can you provide a simple explanation. Answer. Nope, sorry. No simple explanation. Even the “Idiots” guides are 260 pages long…Read More