Listening but not really hearing
Without question most of us really want to listen to our prospects, our clients… our market. And in many cases we have the tools and systems set up to listen.
Are we really hearing them?
Jack Ryan, looking at a radar screen, asks â€œWhat are those destroyers doing?â€
The Captain says, â€œTheyâ€™re listening with sonar, looking for the Red October. Funny thing thoughâ€“theyâ€™re moving so fast, they could run over my daughterâ€™s stereo and not catch it.â€
Theyâ€™re listening. But moving so fast they canâ€™t hear.
Does that ring true for you?
Are you moving so fast you miss the obvious clues your market is giving you?
Marketing is about listening. It’s not just about pitching.
And as we are all discovering, even the new social media requires us to listen first before we start sharing.
But if you are moving so fast you miss it, what good is listening?
Today’s I encourage you as I encourage myself to slow down enough to hear.