Archive for March 2012
What’s Luck Got To Do With It?
To the delight of my Irish friends, March is a month of celebration. A pint of Guinness and some green festivities mark their special day – St. Patrick’s Day. Within the revelry, the expressions of luck are exchanged. You have no doubt heard of the “luck of the Irish” that somehow has been connected to…
Read MoreMore Copy or Less?
Question: People don’t take time to read stuff anymore. I know I don’t. Shouldn’t we make sure we keep our marketing copy a lot shorter? My Answer This is a debate that has been raging in advertising circles for ages. And the answer is clear to those who are willing to test it. More copy…
Read MoreWhat To Do With Postage Costs Increases
In January, the US Postal Service increased the cost of a first class stamp from 44 to 45 cents. In a message to US Congress last week, they also suggested the possibility of raising the cost of a stamp to 50 cents. Packages and heavier pieces will also see a noticeable increase. In light of…
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