To the delight of my Irish friends, March is a month of celebration. A pint of Guinness and some green festivities mark their special day – St. Patrick’s Day. Within the revelry, the expressions of luck are exchanged. You have no doubt heard of the “luck of the Irish” that somehow has been connected to…

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Question: People don’t take time to read stuff anymore. I know I don’t. Shouldn’t we make sure we keep our marketing copy a lot shorter? My Answer This is a debate that has been raging in advertising circles for ages. And the answer is clear to those who are willing to test it. More copy…

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In January, the US Postal Service increased the cost of a first class stamp from 44 to 45 cents. In a message to US Congress last week, they also suggested the possibility of raising the cost of a stamp to 50 cents. Packages and heavier pieces will also see a noticeable increase. In light of…

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