Specialize In The Impossible

June 20, 2014

“What we need is more people who specialize in the impossible.” wrote the American poet, Theodore Roethke. Specialist in the Impossible

I’ve been thinking a lot about this today and asking myself if I even consider the impossible in my life and business.

I’m pretty good at the possible.

I know I can grow my business 10 percent next year. I know I can eat and exercise and maintain my health. I know I can go on my typical summer vacation. I know I can write a few more articles this year and tape some more Thrive in 5 videos. I’m doing the possible.

But, the impossible?

When I get honest with myself, the impossible scares me a lot. It means I have to change and act differently.

Dan Sullivan of Strategic Coach suggests that growing your business 10 times is often easier than growing it 10% because you have to change what you do and how you do it. In fact, it demands a radical shift. And it’s there that I hit the wall. I like my possible. I don’t have to change much. I can continue in the same comfortable patterns I’ve been in.

To do the “impossible” for me would mean growing my business by 10 times. It would mean changing the way I do things. It would mean I would need to use my superpowers every day and eliminate those things best left to others. It would mean I’d need to confront the head trash I carry with me about my capabilities. I’d have to start doing revenue production instead of merely thinking about ways to do it.

And then I look at the other aspects of my life and think about things impossible there like actually getting down to my fighting weight of 185. Or, writing that book I want to publish and getting it done by the end of this year. How about taking my amazing wife on the vacation of a lifetime to celebrate our fifth anniversary? I’ve got a lot of things that seem beyond possible.

It’s time for some impossible. I’m going to specialize in it.

Will you join me?

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