How To Improve Your Employer Brand

An employer brand is an important part of the employee value proposition and is essentially what the organization communicates as its identity to both potential and current employees. It encompasses an organization’s mission, values, culture and personality. If you’re struggling with finding good employees, your employer brand may be the culprit. In this video, Tom…

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Seeds, Nets & Spears

Seeds, nets, and spears are a helpful way to look at the origins of your leads and prospecting pipeline. They represent distinct categories or environments where prospective clients originate. In this video, Tom helps you to understand each category and then outlines the specific tactics used in each that help you build a predictable, scalable process to…

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Annual Planning

As you reach the end of the year, your attention as an owner or executive of your business turns toward planning for next year. One of the most effective ways to build that plan is to engage in an annual planning session. In this video, Tom will outline things he’s learned facilitating annual planning sessions…

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Decision Funnel

If there’s anything that causes stress in our lives and businesses, it’s making difficult decisions.  While they may be challenging, either/or decisions and yes/no decisions seem to be easier than complex decisions that involve more than one alternative. In this video, Tom provides a funnel tool and the thinking process to accompany it in order…

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Improve Your Total Rewards Strategy

With employee engagement and retention being such a critical element of your business success, it’s important to engage a “Total Rewards” strategy with employees. Total Rewards relates to the combination of benefits, compensation and other intangibles that employees receive from being part of your team. In this video Tom outlines the six major elements of…

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Mosquitos, Rodents and Black Swans

It’s easy to focus a lot of attention on the things that are working in our businesses. But, in doing so we often miss a diverse set of hostile and antagonist forces that could create bigger problems for us. In this video, Tom outlines three categories of problems that we need to be aware of…

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Owner! Pay Yourself A Market-Based Wage

What an owner pays themself is a high controversial topic. It’s often because no one ever asks them about what they pay themselves and why they made that decision. That question is usually off-limits. But even if no one asks that question of you, it matters. If you’re watching this video, you need to consider…

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Bottlenecks and Constraints

While planning often requires us to set a goal or expected outcome for our business or a process within our business, reality tends to be different. When the expected result is not what we had hoped for, the action you need to take is to analyze and troubleshoot in order to improve the outputs or…

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Organizational Problem Solving

Recurring problems in your operation can be challenging, especially when they keep happening but show up in different ways. Often the immediate response is to solve the presenting problem but it’s not often effective because the problem exists at another level in the organization. In this training video we look at the four organization levels…

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Salary Cap

In most shred businesses, the highest expense item on your P&L is the salary and bonus line for yourself and your employees. In this video, Tom explains the importance of understanding and defining your salary cap. With obvious connection to professional sports teams, the salary cap in a private business does not work to ensure…

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