Marketing
Are You Doing Enough All At Once?
These last few months have been some of the busiest months of my business life. With the completion and publishing of my book, as well as numerous other initiatives we’re undertaking here at Flourish Press, we’ve been testing a marketing principle, almost by accident – or maybe more accurately – out of necessity. But it’s…
Read MoreMore Copy or Less?
Question: People don’t take time to read stuff anymore. I know I don’t. Shouldn’t we make sure we keep our marketing copy a lot shorter? My Answer This is a debate that has been raging in advertising circles for ages. And the answer is clear to those who are willing to test it. More copy…
Read MoreWhat To Do With Postage Costs Increases
In January, the US Postal Service increased the cost of a first class stamp from 44 to 45 cents. In a message to US Congress last week, they also suggested the possibility of raising the cost of a stamp to 50 cents. Packages and heavier pieces will also see a noticeable increase. In light of…
Read MoreIf you are boring you don’t have to be
And there is now compelling evidence to prove it. Watch this short interview with Martin Lindstrom, author of Buyology. He has done extensive testing on why people buy. Even B2B people. Listen closely as he clearly identifies how much the average business owner responds and thinks IRRATIONALLY.
Read MoreThis Video Is Incredible
Dan Pink talk is illustrated in a way that makes it stick. Worth watching for the incredible information too. Grab a coffee and watch this.
Read MoreIt’s All About Trust
Chris Brogan, co-author of Trust Agents says this… “There’s no question that the Internet has changed the way we do business, especially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed. Though it’s easier than ever to reach your customers, it’s less likely…
Read MoreThis Blond Gets It
As a passionate supporter of business people who use video effectively, Susan Blond does it right. Here is one of Susan’s Blond Tips videos. Read my comments below the video. Her video is NOT about her or her services, it’s about helping educate you. Her video is short and to the point. Under 3 minutes.…
Read MoreAre you normal?
In their book, Funky Business, Swedish business professors Kjell Nordstrom and Jonas Ridderstrale offer the following observations and simple advice: The “surplus society” has a surplus of similar companies, employing similar people, with similar educational backgrounds, coming up with similar ideas, producing similar things, with similar prices and similar quality. To succeed we must stop…
Read MoreIs your business a monument to yourself?
Anita Sharpe, a contributor to Worthwhile Magazine writes about a conversation she had with Mark Kaiser, a well respected business person, two time winner of the Forbes High Tech 50 award. “The simplest definition of business is you solve a customer’s problem and create sustainable profits over time. Anyone with vision should understand the problem…
Read MorePassion means raising your voice sometimes
Mark Cuban, outspoken owner of the Dallas Mavericks talks about passion in his online blog. I love what he says. A byproduct of passion is saying exactly how you feel in a way that you know will get someone’s attention, and listening to exactly how someone else feels when they need to get your attention.…
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