How To Improve Your Employer Brand

An employer brand is an important part of the employee value proposition and is essentially what the organization communicates as its identity to both potential and current employees. It encompasses an organization’s mission, values, culture and personality. If you’re struggling with finding good employees, your employer brand may be the culprit. In this video, Tom…

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Improve Your Total Rewards Strategy

With employee engagement and retention being such a critical element of your business success, it’s important to engage a “Total Rewards” strategy with employees. Total Rewards relates to the combination of benefits, compensation and other intangibles that employees receive from being part of your team. In this video Tom outlines the six major elements of…

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Improve Your Hiring Practices

One of the hardest areas of business ownership and management is the hiring process. Practiced in a haphazard way, it’s an business function full of landmines and unexpected surprises. The costs of bad hiring are enormous, especially when there’s a tight labor market. In this video, Tom outlines a more rigorous hiring process that gives…

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