Positioning is Black and White
I rant about this regularly, but your positioning is critical.
You must create a obvious uniqueness that allows you to differentiate yourself in the market.
You must stand out.
Check out this store that is doing it.
Let it be a catalyst for you in defining your own position.
It only sells stuff that is black and white.
If they can create a very definable position, so can you.
If everyone in your market is selling colors and shades of gray, why not be the black and white option. If everyone else does “x” make sure you do “y” or at least “X” with “y”