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An F-250 and a Trailer with Muff London

Episode 21

September 6, 2022

Muff London, the Founder and President of Document Shredding & Storage (DSS) based in Amarillo, Texas joins Tom on this episode. Muff shares the early story of starting the shredding business in a most unusual way, leveraging other people’s empty trucks and warehouse space before graduating to a F-250 and a trailer. She also shares two of her favorite “subtle” marketing tactics that created a lot of positive momentum and name recognition for DSS. Don’t miss her deep dive explanation on how she trusts her instincts and how she handles difficult people.   There are so many great insights in this episode.

Muff London
Co-Founder & President

Read the transcript for this episode here.