Thrive in 5 Series

More Cheese, Less Whiskers

Mice are often used in studies of human behavior. The reason? Mouse and human brains are driven by a basic instinct to avoid pain at all costs and seek pleasure. In today’s Thrive in 5 video, Tom helps you to see how your approach to your prospects can trigger the “whiskers”, or avoidance response, or “attraction”, the cheese response. A mouse has two instincts: avoid the cat or get the cheese. The question for you is this: Are you the whiskers or the cheese to your prospect?